



From the first bath
to every bath...

TIP #1
Not too hot!
When it comes to bath time, try to make sure the bath water is just warm, not too hot. Hot water can aggravate your child’s delicate skin.

TIP #2
Not too long!
Try to keep your little one’s bath time to 10-20 minutes as too much time spent playing in the bath can cause excess drying out of the skin!

TIP #3
Take care with bubbles!
Avoid soap, try to use bubble bath that is designed especially for your baby’s dry skin – some detergents can irritate the skin.

TIP #4
Pat don’t rub!
Wrap your child in a soft, fluffy towel - be careful to pat the skin dry rather than rubbing as this can affect dry, delicate skin.

Suitable
from
BIRTH
Gentle head to toe wash
Specially formulated to gently cleanse and protect even the most sensitive, dry, itchy and eczema prone skin.
Suitable for everyday use on babies and children, even from day 1.
Blended with gentle, naturally derived cleansers and moisturising ingredients to help prevent the occurrence of dry skin.

Free from soap.
Leaves hair soft and shiny.

Bath time tips


Soothing bath bubbles
Specially formulated to gently and effectively cleanse even the most sensitive, dry, itchy and eczema prone skin.
Developed to nourish and help prevent the occurrence of dry skin.
Cleanses & respects the natural moisture barrier.
Suitable for everyday use for babies and children.


Suitable
from
BIRTH
What makes my child's skin dry?

Many things can contribute to your child's dry skin. Cold weather can be drying, but so can hot, dry air, so the weather can be a problem all year round. Bathing can be drying to the skin if the wrong products are used - it's important to avoid soap-containing products or harsh cleansers. But daily bathing shouldn't be a problem if you use gentle products.

When the skin barrier is vulnerable, it can quickly lose moisture and environmental factors or external irritants can more easily penetrate the skin’s protective outer layers. This further upsets the natural balance and disrupts skin cell renewal, which can cause skin to become dry, itchy and irritated. A baby’s skin is 20% thinner and more delicate than an adult’s because its protective barrier is still developing throughout the first year of life, making it more susceptible to external irritants.
When your skin is dry, itchy and irritated, the skin cell renewal process is further disrupted and the natural protective moisture barrier cannot work effectively – leading to prolonged dryness and irritation.
We call this the Skin Life Cycle.
How does skin
become dry
and damaged?





Oilatum
Specially formulated for dry, eczema-prone skin.








